Company

An eight-person company that works like a much larger one.

maxIEI is an international AI software company. Headquarters in Austin, Texas, USA; senior engineers in Japan, Malaysia, the Philippines, France, and Brazil. Small enough that you speak to the people building it, distributed enough that the work rarely stops.

Founded 2019Austin, Texas, USA6 countries100% senior
01Vision

What the name means

maxIEI is built from the three values the company runs on — Integrity, Excellence, Innovation — and the commitment to maximize each of them on every engagement.

Integrity. Excellence. Innovation.

We build trusted AI solutions with uncompromising quality while continuously pushing the boundaries of technology to create lasting value for our clients.
INTEGRITY

We do what we said we would do.

We act with honesty, transparency, and accountability. We build trust by delivering what we promise, protecting client data, and communicating openly — including when the news is inconvenient.

  • Open roadmaps
  • Data protection by default
  • Honest scoping
  • No hidden change orders
EXCELLENCE

Reliable, secure, scalable, maintainable.

We strive for the highest standards in everything we build. Every product is designed to be reliable, secure, scalable, and maintainable long after the launch announcement is over.

  • Reviewed code
  • Tested workflows
  • Documented handoff
  • Production-grade from day one
INNOVATION

New technology, applied with judgement.

We embrace new technologies and creative thinking to solve complex problems. We continuously explore AI and modern engineering to deliver better solutions — not to chase a headline.

  • Applied AI research
  • Rapid evaluation
  • Model-agnostic design
  • Measured against outcomes
02How we work

Why a distributed senior team beats a large local one

Every person here is a senior engineer who owns their area outright. There is no bench, no handoff to a junior team after the sales call, and no layer between you and the people writing the code.

Distributed team collaborating
Structure

Trust across cultures, one engineering standard.

A global team only works if the standard is identical everywhere. Ours is written down, reviewed by the CTO, and applied whether the code was written in Tottori, Ivry-sur-Seine, or Rio de Janeiro.

  • One shared code standard, reviewed by the CTO in Tottori
  • Roughly sixteen hours of engineering coverage per day
  • The person who scoped your project is the person who builds it
  • US entity and US contracts, with a single point of escalation
6countries
16hengineering coverage per day
1shared code standard
100%senior engineers
03The team

Eight people. Six countries.

Every name here is a person you will actually work with — the one who scopes your project is the one who builds it. Full introductions come with the first call.

Jonathan Edwards, Chief Executive Officer🇺🇸
Jonathan EdwardsChief Executive OfficerAustin, United States

Sets company direction and owns every client relationship end to end. Spent a decade shipping enterprise platforms before founding maxIEI around a single rule: promise less, deliver more.

Noriaki Nishida, Chief Technology Officer🇯🇵
Noriaki NishidaChief Technology OfficerTottori, Japan

Owns architecture, engineering standards, and technical review. Believes a system is only finished when the next engineer can understand it without asking a question.

Eugene Seva, Marketing Specialist & Developer🇵🇭
Eugene SevaMarketing Specialist & DeveloperNegros, Philippines

Runs positioning, content, and campaigns — then builds the pages and tracking behind them. The rare marketer who ships his own landing pages and reads the analytics he instrumented.

Ekaterina Merkulova, Developer🇫🇷
Ekaterina MerkulovaDeveloperIvry-sur-Seine, France

Runs infrastructure, CI/CD, monitoring, and the threat model. Reviews every permission boundary before a system is allowed near real customer data.

Leandro Barcelos, Developer🇧🇷
Leandro BarcelosDeveloperSão Paulo, Brazil

Builds the pipelines, warehouses, and reporting layers that make the rest of the stack useful. Believes most AI problems are actually data problems wearing a costume.

Ryoji Nagasawa, Developer🇯🇵
Ryoji NagasawaDeveloperOsaka, Japan

Builds the retrieval pipelines, agent graphs, and evaluation harnesses behind our AI work. Treats every model output as something that has to be measured, not trusted.

Carmela Flores, Developer🇵🇭
Carmela FloresDeveloperManila, Philippines

Owns the design system, accessibility, and the last five percent of polish. Argues — usually successfully — that a confusing dashboard is a broken dashboard.

Robert Eng, Developer🇲🇾
Robert EngDeveloperJohor, Malaysia

Designs the APIs, data models, and job systems everything else stands on. Has a long-running grudge against any endpoint that fails quietly.

04Headquarters

Austin, Texas

One legal home, one accountable entity. Client contracts, commercial responsibility, and escalation all sit in Austin regardless of which timezone the work happened in.

Global headquartersAustin
Texas
Entity
maxIEI, Inc.
District
Downtown · Congress Avenue corridor
Country
United States
Timezone
CST / UTC−6
Coordinates
30.2672° N, 97.7431° W
Founded
2019
Austin, Texas, USA
Austin, Texas skyline at dusk
Work with us

Talk to the people who will build it.

No account managers, no handoff to a team you have not met. The first call is with the engineers who would run the project.